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Success and Failure

After the last car review was posted, according to Instagram's performance analysis, the number of people covered in my posts increased by 33.3% and the number of content interactions increased by 25% (possibly because I increased the number of interactions/thumb up/comments with other bloggers). Unfortunately, the number of followers increased by 0%. Generally speaking, my experience as a Social media influencer has been influenced by many factors: 1. Low degree of knowledge and professionalism, unable to reach the height of professional automobile evaluation 2. Limited resources, unable to get access to enough and appropriate models for evaluation 3. Limited budget, unable to buy ads or Instagram promotions to reach more readers 4. Update blocked due to Lockdown However, with limited resources, I made use of oral introduction/participation in topics/interaction with other bloggers/creation of topics/connection between Ins and Blogger to increase the reading volume and number of f...
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Hitting bottlenecks and making changes

After my second blog post, I found a few problems: 1. Low page views 2. Less feedback from readers In my opinion, it may be because the post content is not professional enough, or the car evaluation is not comprehensive enough, which does not meet the expectations of readers. Also, there are limitations when looking for vehicles for evaluation. Due to the copyright issue of the photo, I need to find the target vehicle by myself, and among these vehicles, I need to choose the relatively familiar vehicle for evaluation. The second Lockdown directly led to the fact that I could not borrow my friend's car for car evaluation, which led to the delay of updating. According to the effect analysis of Instagram, although the overall number of people covered/content interaction times shows an increasing trend, the total amount is not large. Therefore, I will focus on the following in the remaining time: 1. Increase readers' interest in the vehicles under review 2. Reduce the introduction ...
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Attract and increase the number of followers

 In my Instagram Post, I used keywords and # hashtag strategies. For example, announce which cars will be reviewed in the next Car Review blog, or compare two cars and see which one the viewer will choose. It turns out that the strategy of using keywords and participating in a topic works because I received thumb up from participants on the same topic, so this is a really effective way to increase post reading. Due to budget constraints, I obviously couldn't get more exposure by buying online or offline advertising. But I also introduced my Instagram account to my friends to increase followers, and also attracted more followers to Google Blogger. As mentioned in my last Blog post, My target audience is people who are interested in cars and want to know about them. In my opinion, the value that my account can provide to the audience is to select popular models that are likely to be of interest to the audience among the models that can be purchased at present, and make objective comm...
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Becoming a social media influencer is hard.

 Before I started working on Instagram and Google Blogger, I first targeted my audience. First of all, my social media theme is' Car Reviews'. On the same Bloger post, the main audience is: 1. Men predominates 2. Interested in cars (different bloggers may follow different brands) 3. Search for information before buying a car 4. Relevant practitioners Specifically, I'm targeting used car reviews (including new models) for the NZ. In this field, there are not many car users in New Zealand. Therefore, I believe there will be many potential followers. The main problems are as follows: 1. How do I get their attention 2. How do I get them interested in my Post 3. How do you know which model the audience wants to see 4. How to ensure the authenticity of the content In the first Post on Instagram, I talked about the subject of the social media account and tried to create a topic in the second Post. The problem is that I don't have any followers at this time, so I can't crea...
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2020 Toyota Land Cruiser Prado (A car takes you anywhere)

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The Toyota Land Cruiser series has been sold for more than 60 years worldwide. With its powerful performance, it has achieved super high sales in various countries and regions, reaching millions of sales worldwide every year. The 2020 Toyota Prado is as comfortable to drive as a car, but it can also provide real off-road capability. What's more, it is an SUV with relatively low fuel consumption and excellent performance in all aspects. For Toyota, its core value lies in "balance", which focuses on the comfort of road driving and the performance of non-paved road. The 2020 Toyota Prado still maintains the non-load-bearing body and rear integral bridge suspension, the new overlord has not changed much, and the off-road market is still the main market. The body is 4970 cm long, 1875 cm wide and 1895 cm high, and the entire body still retains the aggressive appearance of the Toyota Cruiser series, with vertical bars, mid-net, xenon lights on both sides, and a more resolute f...
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2020 BMW X5 Xdrive30d - A bigger 5 series?

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We were very lucky today to get a 2020 BMW X5 Xdrive30d . The car comes with an M Sport Package ($5500) and a few other options and costs close to $150,000 . So, what about the car's exterior, interior, and driving experience? The new X5 has more lines in its design. The waist line makes the car look taller and bigger, but it's actually the same width as the X7. The car has a hub for the R22, which also makes for a more sporty look. The car comes with a six-cylinder 3.0 diesel engine that delivers 195kw and 620Nm, a welcome number for urban drivers and those with light off-road needs. Compared to the front view of the vehicle, I think the back view of the X5 is very recognisable. Smooth and flat taillights are very nice. The X5 doesn't look very tall due to the Angle of the photo, but it's actually a huge car. There's 645 litres of boot space lying behind the split tailgate, so the X5 isn't quite as practical as the  Mercedes GLE  with 690 litres of space.  Th...
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2013 Golf Mk7 GTI (A daily drive sports car)

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This  2013 Golf GTI imported from Japan is a more powerful 'Golf' than the TSI, which is a popular small car owned by Volkswagen.  The  MK7 GTI  is powered by a 2.0-litre turbocharged direct-injection petrol engine (TSI) with 220 PS (162 kW; 217 hp). In the GTI Performance version, the engine's maximum power is boosted to 230 PS (169 kW; 227 hp).  The standard GTI accelerates to 62 mph (100 km/h) in 6.5 seconds and reaches a top speed of 152 mph (245 km/h). The GTI Performance has a top speed of 155 mph (249 km/h) and takes 6.4 seconds for the sprint to 62 mph (100 km/h). As well as high performance, a high level of safety equipment comes as standard in the Golf GTI. On top of high passive safety levels—thanks in part to a passenger cell made from high- and ultra-high strength steels—active safety features include the  Automatic Post-Collision Braking  system, which automatically ap...
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