Attract and increase the number of followers
In my Instagram Post, I used keywords and # hashtag strategies. For example, announce which cars will be reviewed in the next Car Review blog, or compare two cars and see which one the viewer will choose. It turns out that the strategy of using keywords and participating in a topic works because I received thumb up from participants on the same topic, so this is a really effective way to increase post reading.
Due to budget constraints, I obviously couldn't get more exposure by buying online or offline advertising. But I also introduced my Instagram account to my friends to increase followers, and also attracted more followers to Google Blogger.
As mentioned in my last Blog post, My target audience is people who are interested in cars and want to know about them. In my opinion, the value that my account can provide to the audience is to select popular models that are likely to be of interest to the audience among the models that can be purchased at present, and make objective comments on the performance, appearance, interior and driving feelings, so as to help the audience planning to buy a car have a more comprehensive understanding of this model.
Since car reviews are not about selling an online or offline product, my POST positioning is non-profit. Therefore, I don't think content marketing strategy is 100% suitable for my social media accounts. Meanwhile, in the subsequent post, I found that the growth speed of followers could not meet the expectation, and I still did not have a satisfactory follower.
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